POETIC COLLECTIVE - BLOCK COLOR HOODIE - OFF WHITE/NAVY girls T-SHIRTS • POPCUSH CUSHIONING - Our

• POPCUSH CUSHIONING - Our best cushioning and impact protection

Founded and owned by Pontus Alv

The goal was to create a brand that spoke to underdogs and represented the rebellious roots of skateboarding

this all sits atop a cupsole formulated with durable Michelin rubber

FACED HANGERS

POETIC COLLECTIVE - BLOCK COLOR HOODIE - OFF WHITE/NAVY girls T-SHIRTS • POPCUSH CUSHIONING - OurWhat is skateboarding? A seven ply piece of maple? Thirty three inches of length and no more? Not a crime? Just as skateboarding often eludes definition existing in a purgatory between physical expression and existential thought poetry uses language to access a similar type of feeling and add something new to our shared experience. The history of skateboarding, though, is far shorter than the history of language. We are just beginning to have a well