Brand Identification Manuals for Coca-Cola rvb books à partir de l'art et

à partir de l'art et du design

1967 – 1976 at the Kunstverein für die Rheinlande und Westfalen

NICOLAS VALOIS

and her love (and fear) of the ocean

flesh and trauma

Brand Identification Manuals for Coca-Cola rvb books à partir de l'art etCompiled from archival documents spanning 196979, Brand Identification Manuals for Coca Cola explores a period in the companys branding history that spans prolific advertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca Cola Arden Square, which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, color, and