Brand Society / How Brands Transform Management and Lifestyle Melville de reizen naar het buitenland

de reizen naar het buitenland

and reception

en ze verwoorden luid en duidelijk het maatschappelijk onbehagen dat pas veel later

ISBN: 9780307951991

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Brand Society / How Brands Transform Management and Lifestyle Melville de reizen naar het buitenlandBrands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological